New look. Same commitment.
After more than 15 years as an established international NGO, The Max Foundation (Max) has taken an exciting step towards the next phase of our organizational life by launching new branding to carry our mission forward.
Through the branding process, we sought input from community stakeholders, as well as expertise from graphic and communications consultants in order to fully incorporate your vision into our bolstered platform.
The focal point of Max’s new branding is a refreshed logo that still references the shape of the globe and harkens to the oceanic blue color, with a look that reflects our patient-centered wraparound services for people living with cancer around the world.
Beyond our refreshed logo, our branding enhancements also encompass an updated mission statement, tagline and organizational statement which will be shared through our upcoming annual report, website and social media channels.
This revitalization will leverage our growth and visibility as leaders within the arena of global health shaping the narrative around the importance of access to treatment, care and support for years to come.
We welcome the momentum of these exciting enhancements and look forward to our continued collaboration in creating a world where all people facing cancer live with dignity and hope.
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Posted by Erin Schwartz on April 15, 2014 | Comments: 8
Colors of Hope Exhibit Featured at the University of Washington!
The Colors of Hope Art Collection will be on display for the public at the University of Washington School of Social Work from April 21 to August 21!
The exhibit features 24 pieces of art with corresponding messages from survivors and caregivers from Africa, Latin America, Asia, and the Middle East. The artwork is divided into three key themes that speak to the importance of fostering community support for individuals impacted by cancer, the emotional impact of a cancer diagnosis and the critical need for access to treatment for those in need, and artists’ perspectives on finding inner strength, courage and hope in the face of adversity.
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Posted by Erin L. Schneider on April 14, 2014 | Comments: 0
So many of us are advocates or have worked closely with them, and advocacy is central to our work here at The Max Foundation. Advocacy, however, means different things across cultures and across organizations. A recent article in CURE Magazine described the caregiver's path to advocacy and why one chooses to become an advocate.
For us it raised many questions, as we constantly grapple with the idea of advocacy -- what is it, who does it, and how is it carried out? Our recent PCR focus group study asked some of these questions, and we received as many answers as we had participants.
In today's blog we explore what it means to be an advocate and how we can work together toward our common goals.
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Posted by Michael Root on April 07, 2014 | Comments: 0
The Role of Patient Advocacy in Clinical Trials
Bettina Ryll, a melanoma patient advocate from Sweden, recently gave a talk about the importance of patient involvement in clinical trials at a patient advocacy training organized by the European Organization for Research and Treatment of Cancer (EORTIC). Her talk raises some very interesting points about the role of patients and patient advocates in the clinical trials process, as well as the potential for greater collaboration in the future with researchers, health authorities and industry partners.
Watch Ms. Ryll's powerful video message to all of us advocates, and learn more about the role of advocacy within clinical trials!
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Posted by Michael Root on March 13, 2014 | Comments: 0